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NetApp Cookie Policy

Last updated March 24, 2025

This Cookie Policy covers the use by NetApp Inc. and its affiliated entities (“NetApp”) of cookies that may be used in connection with the websites, including mobile apps, owned and controlled by NetApp (the “Sites”). This Policy is intended to inform you about the cookies we use and why we use them. It also informs you how to change or restrict cookies on your device. This policy should be read in conjunction with our Privacy Policy, which explains how we use personal information.

Information about NetApp cookies and similar technologies, such as pixel tags, web beacons, clear GIFs, JavaScript, and local storage, how we use them, and how to control them can be found below. For the purposes of the remainder of this Cookie Policy, we refer to cookies and the other technologies as “cookies”.

What are cookies?

Cookies are small text files or pieces of code, which often include a unique identifier. When you visit a website, the website sends information to your device and creates a text file that is then stored on your device. Information gathered through cookies may include the date and time of visits and show how people use the website, for example so the website operator can make improvements to the website. Amongst other things, cookies are used to help you access a website and its content as efficiently as possible (by remembering you from your last visit), to provide analytics, and to make sure you are presented with advertising that is relevant to you.

Similar to cookies are technologies known as “web beacons”, “pixels or “tags”. These technologies do a similar job to cookies, allowing website operators to count page views and understand how visitors interact with and respond to certain content.

What cookies are used by NetApp?

These are the different types of cookies used on our Sites:

  • Strictly Necessary Cookies: these cookies are necessary for our Sites to operate correctly. They are set in response to service requests made by you, such as setting privacy preferences, logging into secure areas of our Sites, and filling in forms. These cookies enable you to move around the Sites and use its features. Disabling these cookies will encumber the Sites’ performance and may make features and services unavailable.
  • Functional Cookies: these cookies provide enhanced functionality which is used to recognize you when you return to our Sites. This enables us to personalize our content for you and remember your preferences like choice of language or region. They may be set by us, our partners, or other third-party providers. If you do not allow these cookies then some of the services may not function properly.
  • Performance Cookies: these cookies, also known as ‘Analytic Cookies’, allow us to evaluate activities on our Sites, and on other sites where we post content, in order to improve and optimize the way our Sites work. For example, we may use these types of cookies to ensure that visitors can easily navigate our Sites by capturing the number of visitors to our Sites and how our visitors move around the Sites. These types of cookies also help us measure the performance of our advertising campaigns in order to help us improve the marketing of our products and services.
  • Advertising Cookies: these cookies, also known as ‘Targeting Cookies’, uniquely identify your online activities, including your visits to our Sites, the pages you have visited, and the links and advertisements you have clicked. Advertising Cookies can be set through our Sites, and/or our service providers’ and partners’ sites. These cookies may be used by us and those third parties to build a profile of your interests and show you relevant adverts on other sites and services. They do this by uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.

How does NetApp collect and use cookie information?

We and our service providers may use cookies for a variety of purposes, including to:

  • analyze your visiting patterns to improve our Sites
  • remember your language, marketing, and other specific NetApp-related preferences
  • process your orders and help you obtain related information
  • provide a safe and secure service for online transactions
  • measure how many people use our Sites and how they use them, and obtain related information about your visits to the Sites to better understand our Sites’ audiences
  • keep our Sites running efficiently and securely
  • deliver advertising, communications, social features, and content from us and third parties, on our Sites and those of third parties, specific to your interests.

If you register on one of our Sites or otherwise provide us with your personal information, we may associate that information with other information we collect from or about you or that you provide, information regarding your use of our Sites, or information we receive from or about you from third parties. We may use this combined data for marketing and analytics purposes.

How long do cookies stay on devices?

A cookie stays on your device depending on the type of cookie that is enabled. There are two general types of cookies: session cookies and persistent cookies.

  • Session cookies: operate from the time you visit a NetApp service to the end of the web-browsing period. These cookies expire and are automatically deleted when you close your internet browser.
  • Persistent cookies: will stay on your device between browsing sessions. They do not expire when you close your browser. The length of time a persistent cookie stays on your device varies from cookie to cookie. We and others use persistent cookies in our Functional, Performance and Advertising Cookies which allows us to store your preferences so that they are available for the next visit, to keep a more accurate account of how often you visit our Sites, how often you return, how your use of the Sites may vary over time, and the effectiveness of advertising efforts.

Who puts the Cookies on devices?

Cookies may be placed on your device by NetApp as the Site operator. These cookies are called “first party” cookies. Some cookies may be placed on your device by a party other than NetApp. These cookies are called “third party” cookies. For example, a NetApp partner may place a third-party cookie to enable online chat or support services.

Please note that our Site, mobile app or emails may link to third-party websites or digital properties which are not operated by us. Where you follow links away from our Sites, that third-party website or digital property may place different cookies on your device. You should check the relevant cookie policy or privacy notice of that digital property operator for more information about how that third party uses cookies.

How does NetApp engage in advertising?

We and third-party technology partners may engage in interest-based advertising to deliver advertisements and personalized content that we and other advertisers believe will be of interest to you. To the extent third-party vendors are using cookies to perform these services for NetApp, NetApp does not control the use of this technology or the resulting information, and is not responsible for any actions or policies of such third parties.

Ads may be delivered to you based on your online or mobile behavior (on NetApp Sites and non-NetApp sites), your search activity, your responses to one of our advertisements or emails, the pages you visit, your general geographic location, or other information. These ads may appear on our Sites or on third-party websites. The technology partners we work with to help us conduct interest-based advertising are mainly members of self-regulatory associations such as the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA). For Sites directed at individuals located in the European Economic Area, we may work with technology partners who are members of the European Interactive Digital Advertising Alliance (EDAA). You may also see advertisements for third parties on NetApp Sites or other websites or properties, based on your visits to, and activities on, NetApp Sites and other sites.

How do I manage cookies?

Where applicable by local law, visitors to our Sites are asked whether or not they want cookies placed on their devices and can choose the specific cookies categories allowable. You can decide whether or not to accept all cookies, or select specific cookie categories, through NetApp’s cookie banner or the ‘Cookie settings’ link in the footer on all of our Sites. In countries where an ‘opt-in’ consent is not required, we offer you the opportunity to ‘opt-out’ at any time. If you choose not to have cookies placed on your device either by rejecting cookies or opting-out, NetApp will comply with your choice.

Unsubscribe from marketing emails

If you no longer wish to receive marketing emails from us, please select Email Subscriptions in the footer of our Sites to unsubscribe or update your subscription preferences. You may also contact us using the details provided in the Contact Us section below.

NetApp compliance with cookie laws and regulations

NetApp strives to provide transparency about the cookies we collect. NetApp is committed to compliance with all applicable country-specific laws. We take the privacy of our employees, customers, prospects, suppliers, partners, and any other visitor to our Sites very seriously and ensure that we have put in place the necessary policies, procedures and processes to ensure we meet our legal obligations and protect the privacy of all data subjects.

We may update our Cookie Policy from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies.

For more general information on cookies and how they work, please visit All About Cookies. For more information about NetApp’s approach to privacy see our Privacy Policy or contact us using the details provided in the Contact Us section below.

Contact us

If you have any questions about how NetApp uses cookies, you can contact NetApp by using the mailing address below or by emailing us at dataprotection@netapp.com. Please include your contact information, the name of the NetApp website or service, and a detailed description of your request or cookie concern.

NetApp, Inc.
ATTN: Legal Operations Privacy Group
3060 Olsen Drive 
San Jose, CA 95128
USA

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