Citrus Consulting Serves Lands Down Under
In the ever-changing data management landscape, Citrus Consulting Group has emerged as a beacon of transformation. Operating in New Zealand, Australia, and the Pacific Islands, Citrus Consulting Group offers comprehensive data management solutions to businesses across industries. However, their journey to success was challenging.
Sweet Citrus Results
since Citrus Consulting was founded in 2015.
of Citrus’ business involves hosting services.
of IT experience between Citrus’ two directors.
Citrus Consulting Group
The Win
In New Zealand, there are myriad resellers in the data management space and many companies that provide data hosting services. However, very few provide both solutions under one umbrella. That is the precise niche Citrus Consulting Group occupies, with NetApp solutions at the core of its technology.
“What I find really exciting is the pre-sales side of work, where we're talking to people about the technologies that we can improve their businesses with. And the core of our technology is NetApp.”
Adrian Hall, Founder and Co-director, Citrus Consulting
The Company
Adrian Hall, founder, and co-director at Citrus Consulting, has worked in the IT industry for 40 years and enjoys a 23-year relationship with NetApp. He previously worked for various resellers before starting Citrus Consulting in 2015.
Citrus began selling NetApp products as a partner but became a customer. With a mission to provide adaptive technologies and solutions that enhance customer business objectives, Citrus offers ongoing support and a flexible roadmap for the cloud. It provides clients with best-of-breed technology specifically chosen for its broad integration capabilities to simplify complex application infrastructures.
“If we didn't have NetApp, we couldn't do this in the way we do it. We would have silos of data everywhere.”
Adrian Hall, Founder and Co-director, Citrus Consulting
The Business Challenge
Like many organizations, Citrus Consulting Group faced the harsh realities of an uncertain economic climate. Businesses were hesitant to allocate additional funds for data management improvements, creating a challenging environment for growth. Citrus Consulting Group was determined to overcome these obstacles and find a way to deliver exceptional value to their clients.
Another pain point for customers revolved around whether or not to store their data in the cloud.
Citrus has attacked these two main challenges by strategically catering to both sides of the data management equation. The company continues to sell products and improve services but also addresses the flip side by providing hosting services at a lower price.
“As far as the challenges around the economy go, we’ve managed to cover both sides,” says Hall. “And we’ve noticed in the last year that we’ve got more hosting. Now we’re probably 60% hosting, whereas we were 40% hosting two years ago.”
“We chose NetApp because it does what it says on the box. With NetApp, Citrus Consulting can support more and more customers.”
Adrian Hall, Founder and Co-director, Citrus Consulting
The Solution
With a deep understanding of the industry and a commitment to excellence, Citrus Consulting Group sought a strategic partnership that could propel its business forward. That's when it turned to NetApp, a global leader in data management solutions. By joining forces with NetApp, Citrus Consulting Group gained access to cutting-edge technology and expertise that would revolutionize its approach to data management.
NetApp's intelligence data infrastructure became the cornerstone of its technology stack, enabling it to offer comprehensive solutions that address its clients' diverse needs.
In addition, Hall says that Citrus works with customers in various ways to connect their data storage needs with their financial situation. For example, if a client’s cloud strategy is still a few years from projected implementation, Citrus will rent the software in the interim.
“Most of the challenges customers have is choosing to go to the cloud or not,” Hall says. “Having NetApp in our infrastructure and theirs gives them the choice of both. We can migrate between the two. That gives them the chance to decide whether they want to go to the public cloud, stay on-premises, or whether they want to come onto ours.”
BlueXP provides seamless data management across multiple environments. Data Infrastructure Insights is an invaluable tool critical in staging cloud migrations for Citrus customers. It enables the teams to view the exact capacities of any system and seamlessly migrate data properly in and out of the three public clouds.
What’s Next
Today, Citrus Consulting Group stands as a testament to the power of strategic partnerships and the transformative impact of cutting-edge technology. Their journey from adversity to success showcases the immense possibilities that arise when businesses embrace innovation and forge strong collaborations. With the intelligence data infrastructure at the core of its operations, Citrus Consulting Group continues redefining the path to success in data management.
Citrus Consulting’s strategy now and in the future features NetApp at the core of everything related to data technology.
Hall loves to tell the story of a customer who came on board with 115 terabytes of data, which Citrus copied and placed onto NetApp infrastructure. The software could deduplicate and compress the data to only 75 terabytes. Upon receiving the invoice, the client called, worrying that a massive chunk of data was missing.
“It was all still there,” says Hall, but the storage costs were much lower. “That’s the best kind of bill shock!”
For this reason and many others, the partnership between Citrus Consulting and NetApp appears long and profitable.
Embrace the Cloud
Citrus Consulting Group utilizes NetApp’s Intelligent Data Infrastructure to inject resiliency and security into data computing and storage.
Citrus Consulting’s Data Solution
Learn more about the NetApp technology powering data management partners.
