We’re #1 in all-flash storage—and we’re just getting started

Today, we’re not just excited—we’re fired up. NetApp has officially claimed the #1 spot in all-flash storage market share, and we’re here to celebrate a win that’s been years in the making. This isn’t just a milestone—it’s a mic-drop moment that validates the relentless innovation, grit, and customer obsession that fuels everything we do. 

So, how did we get here? Spoiler alert: It wasn’t luck. It was 33+ years of pushing boundaries, challenging the status quo, and building intelligent data infrastructure that’s always one step ahead. And now, the industry has spoken: NetApp is leading the flash game. 

But we’re not just here to flex—we’re here to thank you. Your trust in our technology and your partnership made this possible. You believed in our vision, and together, we’ve redefined what’s possible in data storage.

Let’s face it—data infrastructure isn’t what it used to be. Virtualization has evolved, AI is rewriting the rules, and hybrid cloud is the new normal. NetApp^® technology is built for this reality. We help you understand your current environment, craft a smart virtualization strategy, and execute it seamlessly—on premises, in the cloud, or both. 

And when it comes to AI? We’re not just keeping up—we’re setting the pace. Our solutions are designed to power AI workflows across hybrid environments, because we know GPUs are scarce, data is everywhere, and innovation waits for no one. AI runs on data, and data runs best on NetApp. 

Security that doesn’t blink 

Let’s talk security. Our all-flash portfolio isn’t just fast—it’s fortified. In fact, it’s the most secure storage on the planet. From multifactor authentication and immutable NetApp Snapshot™ copies to end-to-end encryption and real-time ransomware detection, we’ve got your data covered. No gimmicks. Just rock-solid protection. 

A flash portfolio that plays to win 

Last May, we refreshed our all-flash lineup to raise the bar—and let’s just say, the competition is still trying to catch up. Whether you need blazing performance or massive capacity, we’ve got a system that fits like a glove: 

• NetApp AFF and ASA A-Series systems are our performance-flash champs, ready to tackle your most mission-critical workloads. Choose the unified AFF family for file, block, and object, or go all-in on block with the ASA family for SAN-only environments. 
• NetApp AFF and ASA C-Series systems are our capacity-flash workhorses, built for general-purpose workloads with ultradense designs that save on space, power, and cooling. They’re the right choice for modernizing hybrid flash systems. 

No matter your industry or use case, our portfolio delivers the flexibility, performance, and ROI you need to stay ahead. 

This achievement reflects our commitment to innovation, performance, and—most important—your success. With the power of NetApp ONTAP^® software and the breadth of our all-flash portfolio, we’re helping customers around the world crush their goals and transform their data strategies. 

If you’re already part of the NetApp family, thank you for being on this journey with us. If you’re new here—welcome. Check out our customer stories to see how others are using NetApp solutions to unlock the full potential of their data. 

Ready to see what all the flash is about? Let’s talk.